I’ve been eating their products for years. It’s news to me that ‘I’m woke’ because of it.
This seems like an incredibly stupid thing to say about your product. I mean, all he’s done is MAKE IT political, partisan and controversial. It was just food before.
Honestly, I’m really disappointed and feel much less inclined to buy their product now.
shanem on
Curious his general belief of the purpose of Impossible.
This seems right and it’s why Impossible was made as an alternative in the first place
“If you want to use less water, and have less GHG emissions, and use less land, you don’t target vegans, obviously,” McGuinness said. “You have to target meat eaters and get them to try your product, but you don’t get them to try your product by insulting them.”
I think from a business perspective he is probably right, doing things just for the climate crisis is sadly a limited market, but then I’m unsure what he thinks the market is.
master_bacon on
This is the guy whose stated goal when he started was to “put all meat companies out of business forever.”
He’s just walking it back and pandering now that cultural winds are shifting.
In other words he’s a wishy-washy coward.
realfakerolex on
i automatically distrust anyone who uses the word “woke”. only right wing boomers say that shit.
thespaniardsteve on
It’s cringe as hell. But if this media strategy gets more right wingers to eat more plant-based foods, I think it’s still a win for the planet.
BrrBurr on
He would just like to make more money now, and appealing to the maga brand seems like the logical choice
royaltheman on
Torpedo your entire customer base in one sentence
tendeuchen on
I prefer Beyond Burgers or Morningstar stuff.
largececelia on
Shocking that vegetarians tend to be liberal, just mind blowing.
octarine_turtle on
Does he really not understand that meat alternatives are anathema to the crowd he is now trying to appease with these comments?
ToniBee63 on
My whole problems with these foods was their insistence on putting them in the meat department. Like, someone looking to buy a package of ground beef wasn’t going to look over, see the doubly priced package of Impossible and choose it instead. But fuck him, I don’t need his over priced climate change denying fake meat.
MadZack on
This sounds like a marketing ploy to get a certain demographic onboard with plant-based foods.
peakerforlife on
Fuck that! There are plenty of other plant based brands I can buy, and this asshole doesn’t deserve my woke money.
ant_clip on
Well now I know what not to buy.
GrowlingAtTheWorld on
So he did no research into the demographics his product would appeal to?
Burnttoastdamn on
This is an odd thing to say. I guess he must really feel that way. Who is this even for? People who would like this kind of bashing just aren’t eating meat alternatives so he’s attacking his brand’s consumers for no benefit.
16 Comments
I’ve been eating their products for years. It’s news to me that ‘I’m woke’ because of it.
This seems like an incredibly stupid thing to say about your product. I mean, all he’s done is MAKE IT political, partisan and controversial. It was just food before.
Honestly, I’m really disappointed and feel much less inclined to buy their product now.
Curious his general belief of the purpose of Impossible.
This seems right and it’s why Impossible was made as an alternative in the first place
“If you want to use less water, and have less GHG emissions, and use less land, you don’t target vegans, obviously,” McGuinness said. “You have to target meat eaters and get them to try your product, but you don’t get them to try your product by insulting them.”
I think from a business perspective he is probably right, doing things just for the climate crisis is sadly a limited market, but then I’m unsure what he thinks the market is.
This is the guy whose stated goal when he started was to “put all meat companies out of business forever.”
He’s just walking it back and pandering now that cultural winds are shifting.
In other words he’s a wishy-washy coward.
i automatically distrust anyone who uses the word “woke”. only right wing boomers say that shit.
It’s cringe as hell. But if this media strategy gets more right wingers to eat more plant-based foods, I think it’s still a win for the planet.
He would just like to make more money now, and appealing to the maga brand seems like the logical choice
Torpedo your entire customer base in one sentence
I prefer Beyond Burgers or Morningstar stuff.
Shocking that vegetarians tend to be liberal, just mind blowing.
Does he really not understand that meat alternatives are anathema to the crowd he is now trying to appease with these comments?
My whole problems with these foods was their insistence on putting them in the meat department. Like, someone looking to buy a package of ground beef wasn’t going to look over, see the doubly priced package of Impossible and choose it instead. But fuck him, I don’t need his over priced climate change denying fake meat.
This sounds like a marketing ploy to get a certain demographic onboard with plant-based foods.
Fuck that! There are plenty of other plant based brands I can buy, and this asshole doesn’t deserve my woke money.
Well now I know what not to buy.
So he did no research into the demographics his product would appeal to?
This is an odd thing to say. I guess he must really feel that way. Who is this even for? People who would like this kind of bashing just aren’t eating meat alternatives so he’s attacking his brand’s consumers for no benefit.